Saturday, October 25, 2008

Bad Ad Rodeo: Ontario Toyota Dealers

More for ouy? Is that pronounced like 'gooey' or like 'we'?

This FULL-PAGE ad for Ontario Toyota dealers appeared in the Toronto Star's Wheels section today, Saturday October 25, 2008 with a spelling mistake that should have read 'more for you'.

Wow, how coud such a collosssol speling mistoake have gone unmoticed?

I'm wondering whether the heads that roll for this are going to come from Toyota's marketing department or from the proof-readers at the Toronto Star. They must have proof-readers for the ads, especially for large corporate accounts like Toyota.

This doesn't exactly support the claim that Toyota is known for quality!

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