WebUrbanist explores guerrilla marketing

WebUrbanist is doing a six part piece on guerrilla marketing right now. I like the idea that it's "not educational or preachy" and makes the viewer feel like "they're in on a secret".

I really don't think I'll ever get tired of guerrilla marketing campaigns. They stir the imagination and ignite the soul!

Of course, sometimes the most well-intentioned guerrilla campaigns can have disasterous results!

As fascinating as this out-of-home marketing is, I wonder how effective it really is at driving anything more than buzz and discussion. For example, does chalk graffiti actually create website visits? Do gimmicks and stunts actually lead to repeat purchases or greater customer satisfaction with the product? Therefore, a lot of credit must still be given to the tried and true relationship building marketing tactics of the past.

As mobile marketing becomes more ubiquitous, it will be interesting to see how guerrilla and interactive marketing are merged to create highly effective personal marketing conversations with consumers on the street.