Tuesday, June 24, 2008

Creepy advertising and why Indian consumers spend like crazy

Cracked.com has some wickedly funny. I really like the 5 Creepiest Advertising Techniques of the (Near) Future. Basically, relevance in advertising will increase to such a targeted and predictive extent that every ad we are served daily is for something which we would have likely purchased. Either that, or we will gradually be conditioned to purchase products through behavior augmentation and suggestive messaging. Kinda sounds like something else...


In other news, our website master and account director Sid Wahi is back in town so to honour his safe return, here's an article about why Indians can't keep it in their pants. Keep their wallets in their pants, I mean. Cool term too, 'Indies'.

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