Tuesday, November 4, 2008

Cool blog aggregator and web metrics tool


Online traffic and web user activity is meaningful but sometimes challenging to understand. How do you value a click? What does it mean when someone searches to browse using “Keyword A” but searches to buy using “Keyword B”?

Knowing what these differences mean is one hurdle, optimizing your site to leverage web metrics data for revenue, usability, or consumer engagement is another.


ChatterSpike is a new product launched to try and make sense of online behavior and digital zeitgeists relevant to your company, brand, or search terms.

ChatterSpike offers a combination of proprietary software, proven processes, and human expertise blended to bring actionable information and insight to the world's leading companies. ChatterSpike harvests data from sources both broad (blogs, chat boards, news, web) and the focused (targeted individual websites), then mill this raw data through our software engine, to produce the relevant data to then be analyzed by our team of human experts.”

Clever.

I love this side of online marketing – if only I could understand web-based software programming. it seems like a useful way of analyzing online social media public relations (SMPR) in a more rigorous way than just saying 'well, it seems to be creating a real buzz'.


ChatterSpike is a beefier version of Google Webmaster Tools or simple SEO tools like the Alexa Toolbar or WordTracker. It’s similar to blog aggregators and social media news feeds (passive scanners of blogs to analyze trends and what people are talking about/searching for/commenting on) but adds some human insight.

Hire me ChatterSpike, this is exactly what I want to be doing when I graduate!

1 comment:

Fortune Park Hotels Ltd said...

For those who thought that Google has the monopoly as far as search engines are concerned, well, think again. Though Google is still at the top, it has started receiving competition from various quarters albeit at a smaller scale. Alexa is one search engine that was thought to give some competition to Google in some quarters of the world. On the lines of Alexa and Google Trends, Complete, Inc has come up with Snapshot. Snapshot is thought to be much more accurate then Alexa but there are certain limitations that might thwart the popularity of Snapshot. Firstly, in Snapshot one can compare only three sites. Secondly, sites with less that 10000 uniques are excluded and thirdly, this is available only for the US audience. These three limitations still keep Google the favorite followed by Alexa.