Every now and then you come across an ad campaign that is really mind-blowing.
...well, maybe just mind-blowing for marketing geeks like me!
For normal people, these campaigns just make you sit back and say “whoa, that’s really cool”.
Converse sneakers are launching a series of online videos, as profiled in Ad Age’s Creativity email series. There are a series of videos, but the most intriguing for me is the Converse Spelling Bee.
It’s something I’ve really never seen before and a campaign that made me reconsider Converse as a brand. My reaction is likely exactly what the CDs had looked for!
Follow these instructions for maximum excitement:
- Go to Google.
- In your browser’s address bar, type in http://www.conversespellingbee.com/
- Follow the instructions the shoelace tells you. When it says to type in the word, click ‘Back’ in your browser to return to Google.
1 comment:
Haha, I won the converse spelling bee contest. That last word took me a while. I got to say that I did find it very intriguing, but was it supposed to be a promotional ad? What was the actual "marketing" purpose of the video/game?
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