Awful vehicle wrapping

I'll post later today, but this just irked me so much that I had to blog about it.

Vehicle wrapping - putting big decals on the body panels of cars as a form of mobile advertising - is not a particularly innovative or interesting marketing technique. It's ubiquitous in downtown cores so unless it's particularly eye-catching, the message can fade into the white noise of other out-of-home mediums.

But today at Yonge and King, a 2008 Jaguar XK coupe turned in front of me. Ordinarily it should look like this:

...but it was wrapped with the branding for some firm 'Portilly' or 'Portally' firm and the car looked like this:


Barf. Wrapping has its place, but not on gorgeous cars like a Jaguar. It's like putting a supermodel in flats or a famous painting in a garish frame. Why not take just a pickaxe and strike a few speedholes in the hood while they're at it.

Why is this bad? Because it's offensive. It's offensive to good taste and good judgment. Leave vehicle wrapping for hideous rides like PT Cruisers, Beetles, and Priuses.