tag:blogger.com,1999:blog-3239990920388323447.post7341192365282158783..comments2023-08-23T08:39:34.689-04:00Comments on Bright Ideas Group Blog | Student Marketing Consulting at the Schulich School of Business: Basics of branding: Arnell's Pepsi conceptsSidharth Wahihttp://www.blogger.com/profile/05229588226014443924noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3239990920388323447.post-84612504110619191722009-02-12T19:37:00.000-05:002009-02-12T19:37:00.000-05:00I ran into that on the Fast Company blog. I don't ...I ran into that on the Fast Company blog. I don't know how much is fact and fiction. Part of me believes that it was prepared to this extreme extent and detail in order to gain viral attention. I applaud the effort because it got my attention.Nicholas Fodorhttps://www.blogger.com/profile/15387133816177967199noreply@blogger.com