tag:blogger.com,1999:blog-3239990920388323447.post4966495695815182598..comments2023-08-23T08:39:34.689-04:00Comments on Bright Ideas Group Blog | Student Marketing Consulting at the Schulich School of Business: New Bluenotes jeans commercial: hit it outta the park!Sidharth Wahihttp://www.blogger.com/profile/05229588226014443924noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-3239990920388323447.post-30128536565214746712008-12-07T15:21:00.000-05:002008-12-07T15:21:00.000-05:00The last time a commercial really got my attention...The last time a commercial really got my attention it was Nike's I Got Soul featuring The Killers. <BR/>I'm a twenty-something who doesn't usually buy into these campaigns, but Bluenotes make me want to buy their denim. <BR/>I really liked the format, I really liked the content and most importantly I really liked the context. <BR/>The indie-themed aspect of it was really, really attractive, and it seemed deep which is difficult to conceive or achieve when you think about it being a national marketing campaign.Unknownhttps://www.blogger.com/profile/08304035733094805898noreply@blogger.comtag:blogger.com,1999:blog-3239990920388323447.post-77964239566868544322008-08-18T09:25:00.000-04:002008-08-18T09:25:00.000-04:00Actually after seeing a few more commercials and p...Actually after seeing a few more commercials and print ads, I'm liking the Bell ads a bit more. I think what would've made it better is maybe better looking graphics, although simplicity is good. Rogers' ads seems way too commericalized for me, like you can clearly see they're out there to get your money. Telus relies too much on that "cool" brand image and doesn't give enough valuable info. Weel, let's see if Bell's going to really beat out Rogers and Telus!Cindyhttps://www.blogger.com/profile/13286243167320987641noreply@blogger.comtag:blogger.com,1999:blog-3239990920388323447.post-54904981704340776962008-08-14T09:51:00.000-04:002008-08-14T09:51:00.000-04:00Yeah I think that any campaign by Bell/Rogers/Telu...Yeah I think that any campaign by Bell/Rogers/Telus is going to be massive and inevitably divisive. That said, Bell is pretty unoffensive and the ads convey a very crisp style that really distinguish it as a more people-centric brand than Rogers. Think too about the 'er' - loudER, coolER, biggER, friendliER...these are all positively differentiating the brand from Rogers.Max Billingshttps://www.blogger.com/profile/14127882541608651322noreply@blogger.comtag:blogger.com,1999:blog-3239990920388323447.post-56912588733258426362008-08-14T09:40:00.000-04:002008-08-14T09:40:00.000-04:00When I first saw the commercial, I would've never ...When I first saw the commercial, I would've never guessed it was for Bluenotes! I actually have a friend that works at Bluenotes, and she's long complained to me about their poor brand image and cheap quality clothing. But this new campaign changed my impressions of it, and if they follow through every part of their marketing campaign, we should see major changes! And by the way, what do you think of the new Bell campaign? I don't think the ads are that great, considering all the mysterious "er" buzz.Cindyhttps://www.blogger.com/profile/13286243167320987641noreply@blogger.com